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How to Market your New Online Store using EROL Software
Author: Pinakin Patel
5th February, 2008
1) EROL Store Directory - add your store and this will assist in increasing your Google Page rank - this is how Google see’s the importance of pages on the web. The EROL website enjoys a page-ranking of 6/7 - Microsoft have 8. A new site on the web has 0. This is one of the many factors affecting how sites rank in Search Engines.
This also qualifies you to enter our Store of the Month competition, which gets you homepage Coverage on our site, with a graphic and link to your site on our Examples Homepage too. This will generate traffic to your site as we get 10’s Thousands clicks per month.
2) Get Quality Inbound Links - adding your store to the EROL Store Directory gets you on the way with this. Search Engines like to see relevant links from other sites - preferably that are ranked well /seen as important, informative and useful to your customers /users.
3) EROL Optimisation Guide - please work through this and implement any changes as advised (if you didnt refer to this when building your site). It may well be that all is well and there is little to do, but if implemented this will assist the Search Engines in finding your site, listing your products and also getting traffic to your site.
This is a fundamental part of starting any SEO campaign with your store (its the bricks that all else is built on as it were).
4) EROL Shopping - we have added your site on to EROL Shopping. This will show from tomorrow in the ‘Home and Garden’ section, listing all of your products. Please check this tomorrow and let me know if you have any queries. Any changes are made at your end, and are automatically displayed on EROL Shopping the day after.
This service, as part of your EROL Cover Plan, will generate traffic (qualified) to your site, as well as orders. This is all without charge. On average in the last 6 months we have directed 33,200 clicks to each store listed on EROL Shopping.
5) EROL Shopping Optimisation Guide - by implementing the changes in this document it will help us via the EROL Shopping site to maximise the effectiveness of this service, and has a direct result on the amount of traffic and orders we can get to your site over the next 12 months.
6) EROL SEO (Search Engine Optimisation) Services
- EROL Free SEO Report - a high-level report that simply confirms whether there is a value to you actioning SEO on your site, and the key areas to focus on. Available on request from EROL Sales on 0845 072 6060.
- EROL Audit SEO Report - get our SEO experts to action an ‘SEO MOT’ on your site. A 20-page document that goes through your site in depth, detailing where changes / amends should be made in order to increase your pages appeal to the Search Engines and to get more traffic via natural rankings to your site. All suggested changes / improvements are detailed in ‘non-technical’ , with examples from your site to make implementation easier. One-off cost of £249+vat.
Without exception, any of our clients that have had one of these reports have had the £249+vat back in 6-8 weeks of actioning the suggested changes. Customer comments and feedback.
- EROL Managed SEO Offerings - get our expert team to action and implement your Audit SEO Report, and then run a focused campaign on targeted Keywords that you want your site to be found for in Searches via Google, Yahoo,MSN, Ask, etc.
Let the team that make the software and are professional Search Experts drive the traffic while you focus on what you’re best at - running your business.
There is an SEO Offer in the Jan Newsletter sent to you today, which I would be happy to offer you if you are interested in this and can order this week.
Please see the attached PDF’s for a full overview of our SEO Offerings.
7) EROL Customer Manager - Customer Login Feature
Why not set up a ‘Voucher’ login (single code), print this on to leaflets, and distribute them at Trade Shows, your local Train Station - or anywhere else there is a ‘target-market’ for your customers.
For example you can give 10,000 people a voucher wiith your site address /details on, stating ‘Get a 20% Discount Today Only’ by using the code ‘ROSE1′.
This has from feedback been a very successful tool for many clients. Can also be used in Magazine Ad’s / newspaper Ad’s etc.
I hope that this offers some ideas as to your various options for growing your business online, and also details the numerous ways that EROL Services can assist.
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