Shopping Cart Abandonment

A study of US shopping cart abandonment shows that 52.1% of customers who started to make a purchase online changed their mind before completing the order. This figure for 2006 is an improvement on the 59.8% level revealed in 2005, according to MarketingSherpa Research.

The full, 12-minute long presentation is available online if you sign up for a free trial of the US company’s service.

The three recommendations for reducing abandonment were:

Bill me later.

Testing the shopping cart

Email customers who have not completed a purchase

From: InternetRetailing.net
Sunday March 4 2007

This entry was posted on Tuesday, March 6th, 2007 at 6:00 pm and is filed under E-commerce News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.