Ecommerce Usability for Valentine Etailers
Web usability experts Webcredible have released a report that evaluates the websites of 20 of the leading Valentine’s ecommerce websites. Based on their experience of usability testing with over 1000 people on a variety of ecommerce sites, they devised 20 essential guidelines that all ecommerce websites should adhere to, evaluating each site against these guidelines.
With these statistics in mind, Webcredible decided to follow up their Christmas e-commerce usability report by investigating the usability of the websites of 20 of the UK’s well known online stores in the Chocolate, Flower, Jewellery and Lingerie sectors.
With Mother’s Day looming in the near future, in addition to regular birthdays and anniversaries, those websites with high usability are likely to have their Valentine’s Day shoppers return again and again throughout the year.
Increasing the usability of any ecommerce website will increase sales – it’s as simple as that – this sales increase could even be as high as 100%7. Improved usability will also lead to an increase in brand loyalty and return site visitors, and an improvement in the perception of your brand (both online and offline).
Evaluations of the 20 websites featured in this study were conducted throughout January 2007.
From: webcredible.co.uk
February 7th 2007
