Yell expands
Highlighting that the UK is a nation of car-boot sale lovers (and eBay sellers and buyers), Yell.com is testing classified ads on its site. The directory company has teamed up with oodle.co.uk which trawls hundreds of classified adverts sites including Reed and Jobsgroup, Look4aproperty and Hotproperty, eBay and Preloved in order to populate the Yell.com site.
It wasn’t very long ago that Yell added price comparison and product reviews to its site and then followed on with a food and drink listing. Visitors can now search for retailers’ details, find specific products to buy new or secondhand as well as to sell their own items. How long will it be before yell.com becomes a retailer instead of a portal for other people’s goods?
from:InternetRetailing.net
Tuesday January 30 2007
