E-commerce to gain momentum in 2007

Product information management and e-commerce vendor hybris predicts that 2007 will be the year of e-commerce as new trends in consumer and industry practice, coupled with new technology, such as web 2.0, moves the potential of e-commerce to new levels.

Here are the predications from hybris in its own words:

Ariel Ludi, CEO of hybris, said: “Many new technologies are coming on stream ready for 2007 and end user and business trends mean that the convergence of these will see a massive drive for e-commerce in 2007. Many consumers are willing to adopt new technologies as the benefits of online shopping become widely recognised; this, along with the willingness of retailers and business to try and push out new types of service will see many new types of e-commerce emerging in the market.”

Robert Garf, Research Director at AMR Research, said: In the late 1990s through mid-2002, retailers invested in first-generation e-commerce applications to meet growing consumer demand. Because these rudimentary, standalone, and often times highly-customized systems thwart retailers’ efforts to meet evolving cross-channel consumer expectations, a majority of retailers are in the process of a technology do-over.”

Amongst the trends that hybris has identified in the market that will see an upswing in e-commerce activity during 2007 are the following:

Better website accessibility and usability thanks to increased use of AJAX, Drag & Drop and One-Page-checkout facilities

More multi-channel commerce solutions for business users based on a single data and pricing information source

More user friendly and socially sympathetic commerce websites thanks to web 2.0 software tools with greater community and user input and involvement

Increased use of a sales catalogue on retail websites with features such as the intuitive turning of pages

Increased use of ASP multi-tennant solutions which will save money as it can manage all tenants on a single platform

Comparative online customer service stats will be available so retail sites and others can ensure they are providing top levels of service and competitiveness

Increased accessibility of digital downloads thanks to functionality such as Software as a Service

Greater integration with physical stores (store pickup, returns, POS terminals)

More multi-national e-commerce websites will be established which will lead to a need for more international payment solutions including automated tax and delivery calculation

Integration of advertorials in shops eg of partners (cross selling) as ad spending on the internet further increases

from: internetretailing.net, wednesday 17 Janaury 2007

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